Sources: Daily Telegraph; The Next Web
Facebook scaling up its African presence Facebook arrived in Africa this week, literally. The company announced it plans to open its first office on the continent, in Johannesburg, South Africa. The company touted the move as a bid to further its commitment to the continent; increasing Facebook activity in Africa has been evident over the past year.
The purpose of the office will be to encourage businesses across the continent to advertise on Facebook. The company is enlisting the help of governments, telecom operators, agencies and other stakeholders to help drive the effort.
Facebook claims that the new African sales team, led by Nunu Ntshingila-Njeke, who previously helped build Ogilvy’s network in Sub Saharan Africa, will help advertisers create and deliver ads that will appeal to customers across the continent.
Facebook has 120 million active users in Africa, and has rolled out its Internet.org app in Zambia, Kenya, Tanzania and Ghana. The app arrived in South Africa this month after Facebook partnered mobile operator Cell C. Internet.org offers certain internet services, including Facebook, for free, to give many African consumers their first taste of the internet. Further rollouts are expected.
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Will this have any economic benefit for our continent?
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