Staff Picks – Excellent Examples of Guerilla Marketing

Guerrilla marketing “works because it’s simple to understand, easy to implement and outrageously inexpensive,” says Jay Conrad Levinson, the man who coined the phrase. Consumers have grown immune to big budget advertising, but marketers that expend a bit of time and effort — rather than piles of money — can generate effective results with inexpensive, small-scale stunts.

Absolut Vodka

(To view this video on Youtube, please click on this link: http://www.youtube.com/watch?v=LO2D42Ol0Nk)

SIXT

(To view this video on Youtube, please click on this link: http://www.youtube.com/watch?v=1OovHJkTUug)

Lee Denims

(To view this video on Youtube, please click on this link: http://www.youtube.com/watch?v=0hV7xnp3wUM)

Unicef – Dirty Water Campaign

(To view this video on Youtube, please click on this link: http://www.youtube.com/watch?v=TtOQda0aKIc)

Volkswagen

(To view this video on Youtube, please click on this link: http://www.youtube.com/watch?v=W4o0ZVeixYU)

VrijVerzekerd

(To view this video on Youtube, please click on this link: http://www.youtube.com/watch?v=98U2O7cpcNw)
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Feint & Margin

Feint & Margin is a weekly, online, Pan-African publication featuring writings and thoughts from Ordinary Africans who have Extraordinary minds. We represent the True Voice of the African Citizen.

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